Benefits of scent marketing

Affecting subliminal emotions with fragrances is a profitable marketing instrument with very wide application possibilities.

30%

10-30% increase in sales

20%

20% increase in “re-purchase”

20%

15-20% more time spent at a trade point

40%

30-40% reduction in stress levels

20%

20% less mistakes

Benefits of technology

Safety

Fragrance compositions are safe for human and the environment. This is due to low concentration of chemicals in the vapor sprayed with high-tech diffusers. The offer includes hypoallergenic aromas, which do not trigger allergic reactions when diffused. Service quality and safety are confirmed by an international ecological safety certificate – “Above Green”

Scent diffusion

The use of NDT technology allows even distribution of scents in almost every room with low concentration of chemicals in the air. Each micro-droplet of aroma is about 50 times smaller than a drop of a regular spray. Ultra-light micro-droplets do not settle on surfaces. The technology ensures a long-lasting effect and an even scent in the rooms. The built-in programmer allows changing the diffuser’s work cycle using a 1 to 50 scale or for the selected days of the week. This allows the users to choose the right level of fragrance intensity for each room.

Effectiveness

Scent marketing is most beneficial when the fragrance is slightly detectable to visitors. This intensity allows the users to create the right atmosphere of the place, emphasize its uniqueness and attractiveness for Customers and stand out from the competition. On the other hand, when the scent is too intensive the Customers may react in various ways. For some, staying in such a room is pleasant, but others react negatively or associate the atmosphere of the place only with the too intense (and thus irritating) scent, which diverts their attention from the quality of goods and service. AromaCorp specialists, thanks to the advanced scent diffusion technology, tailor the solutions to individual Customers, both in terms of the type of fragrance and its intensity.

Quality of scent compositions

Fragrance formulae we use are developed in Zurich, London and New York by world-renowned perfumers, who for many years created perfumes for such well-known companies as Abercrombie & Fitch, Burberry, Tommy Hilfiger, Ralph Lauren, Harvey Nichols, and Estee Lauder. Using their knowledge on the impact of fragrances on people’s behavior, emotions and decisions, perfumers from the Prolitec group have created a catalog of fragrance compositions for Scent Marketing. The aromas are produced with the use of high-quality raw materials and each composition is created individually. The specialists create scent compositions based on their knowledge, experience in Polish and foreign markets as well as marketing and pro-sale effects sought by Customers.

Odor removal

The chemical composition of scents contains a special, patented component that has the ability to absorb all unpleasant odors from the surroundings. Thus, the diffusers act as air fresheners. They are much more effective at eliminating unwanted odors than traditional neutralizers available on the market, which mix with unpleasant odors and are hardly working.

Our specialists

Christophe Laudamiel is a master chemists, lecturer, writer and perfumer with many years of experience. He created fragrances for many perfume companies, among others, Estée Lauder, Ralph Lauren, Burberry, Tom Ford, Clinique, Michael Kors, Humiecki & Graef i Abercrombie & Fitch. He is the main perfume creator at DreamAir LLC, which creates fragrances for special orders. He works on the establishment of the Academy of Perfumery in the US.

Christophe Laudamiel has been cooperating with the AirQ group for many years and co-creates the catalog of fragrance formulae (AirQ Collection) intended for the aromatization of the space of companies of almost all industries.

Raymond Matts has worked for the perfume industry for over 30 years. He started his career as a salesman at Aramis in New York. He revealed fascination with the world of scents and the perfume making process. Matts was soon employed by one of the most famous perfumeries in the world – Firmenich, where he successfully implemented his ideas at all stages of fragrance making process. He held the position of the Vice President at Estée Lauder and was responsible for its development strategy and group management.

For over 3 decades, he has created many globally recognized and popular perfumes, including Clinique Happy For Men, Agassi My Summer, Tommy’s T for Him, Elizabeth Taylor’s White Diamonds, Chloe Narcisse, Lagerfeld Sun Moon and Stars, Abercrombie and Fitch Perfume.